﴿ مِن دُونِ ٱللَّهِ فَٱهْدُوهُمْ إِلَىٰ صِرَٰطِ ٱلْجَحِيمِ ﴾

“instead of God, and lead them all onto the way to the blazing fire,”

besides God in other words other than Him in the way of graven images and lead them direct them and drive them to the path of Hell the way to the Fire.