﴿ كَذَٰلِكَ سَلَكْنَٰهُ فِى قُلُوبِ ٱلْمُجْرِمِينَ ﴾

“Thus have We caused this [message] to pass [unheeded] through the hearts of those who are lost in sin:”

(Thus do We make it) the denial (traverse the hearts of the guilty) the idolaters: Abu Jahl and his host.