﴿ فَٱعْبُدُوا۟ مَا شِئْتُم مِّن دُونِهِۦ ۗ قُلْ إِنَّ ٱلْخَٰسِرِينَ ٱلَّذِينَ خَسِرُوٓا۟ أَنفُسَهُمْ وَأَهْلِيهِمْ يَوْمَ ٱلْقِيَٰمَةِ ۗ أَلَا ذَٰلِكَ هُوَ ٱلْخُسْرَانُ ٱلْمُبِينُ ﴾

“and [it is up to you, O sinners, to] worship whatever you please instead of Him!” Say: “Behold, the [true] losers will be they who shall have lost their own selves and their kith and kin on Resurrection Day: for is not this, this, the [most] obvious loss?”

(Then worship what ye will beside Him) this is a threat and rebuke to them before the Prophet (pbuh) was commanded to fight them. (Say) to them, O Muhammad: (The losers will be those who lose themselves) by missing both the life of this world and the Hereafter (and their housefolk) and servants and houses in the Garden (on the Day of Resurrection. Ah, that will be the manifest loss) losing the life of this world and the Hereafter is the manifest loss!